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SEO is the art of making sure your site appears in the top results on Google and other search engines. This article talks about some of the basic practices and techniques that can be used to improve your website's rank.
Why do people use SEO?
People are using it because they want to get their sites listed higher up in the rankings, so they can attract more targeted traffic, which translates into more sales. If you're selling something online, then getting your site listed high up on the SERPs is one of the best ways to make money.
In addition to that, there are many other benefits to having a good SEO strategy. For example, the more popular the topic you're blogging about is, the more likely it will be for people to find your blog when they search for related topics. When they come across your blog, the chances are that they'll visit it, read what you have to say, and maybe even buy something from you.
How does SEO work?
This question needs an explanation first. Search engine optimization (SEO) is not just about writing awesome content and putting links out there that point back to your site. It's also about how you optimize your website based on the keywords that you choose. The keyword here is "keyword."
You've probably heard of keyword stuffing - where you stuff as much keyword-rich text as possible onto your pages. That's actually a bad thing! There is no benefit whatsoever to doing this. Instead, focus on optimizing your site based on the terms that your potential customers are searching for.
The following are the most common mistakes that people make with their websites:
Content that doesn't answer any questions: Asking a question is the secret sauce to attracting visitors from the search engines. You should always write at least 70% of the content on your site as questions. Write only if you already know the answer. Don't fill the entire page with questions unless you really need to. If you don't ask the right questions, you won't get answers.
Unrelated images: Images are great. But they should all relate directly to the content that surrounds them. Otherwise, they're just going to distract people who come across your site.
A lot of duplicate content: Duplicate content is the worst thing you can do for your site. Every time someone clicks on a link, they expect to see unique content. They're going to bounce away if they notice too much repetition.
Too much text: If you want to attract attention, you have to show pictures. And if you want to show pictures, you have to put some words around them. In fact, you should never show a picture without text!
No calls to action: Calls to action are one of the most effective ways to get people to take action. Make sure that every single page on your site has at least one call to action.
No meta description: A short meta description is very important for search engines to display. If you leave the meta description blank, it will be displayed underneath your title tag. Most people will skip over the title tag, but if you include a meta description, this will be displayed instead.
Too little content: The rule of thumb is to have 100 words per page. If you have less than this amount, you're wasting your readers' time.
Too many redirects: Redirects are bad. There is no advantage to them. They can confuse the search engines and reduce the number of times that people click through to your site.
Not enough internal linking: Linking from one page to another is a great way to build authority for your site. By linking internally, you're telling the search engines that your site is worth indexing.
If done correctly, SEO can help increase your site's ranking in the search engine results pages (SERPS). But it takes time and practice. So don't try to jump right into it. Start with small changes and slowly integrate these things into your overall approach.
What is the best way to start?
One of the best places to start is by creating a list of all the keywords that are relevant to your business. Then figure out which ones you can rank well for. If you can't rank well for those keywords, then move on to another option.
It might sound simple, but starting off with the wrong keywords can cost you thousands of dollars. You need to make sure that you're focusing on the most important ones first. Also, it's better to start slow. Start by ranking only for the most competitive keywords. Once you feel comfortable with that, you can move up the ladder.
There is no magic formula for ranking well. The key is finding the right keywords and building a solid presence on the web. Keep working until you achieve the results that you want.
Heisenberg SEO Conroe TX